Well, the good old sales statistics and our experience tell us that only 10% of people buy more than one pair of glasses at a time. This low number may suggest that functionality is not compelling enough to inspire clients to invest in many pairs of eyewear. Fashion,...
This season is spectacular for eyewear fashion and a prime time to infuse new energy into your frame board offerings. Has your frame board been repetitive through the last year? Have you been hesitant to invest in new boutique collections? Sometimes, looking at the...
In my first few years building my mobile eyewear boutique, it was rare that someone would ask or even want a 2nd pair of glasses, or even consider investing in 2 or 3 pairs. The functionality of good vision did not inspire my clients to spend their hard-earned cash. ...
