by Wendy Buchanan | Jun 1, 2023 | eyewear styling, eyewear styling tips, spec styling, Uncategorized
Increase Capture Rate with an Intentional Frame Board You spend time attracting patients, providing the best eye care, building relationships but without an attractive eyewear selection, your patients walk down the street and spend their money. Your...
by Wendy Buchanan | Dec 1, 2022 | eyewear, eyewear styling, spec styling, Uncategorized
The holidays are fast approaching and with the anticipation of celebratory parties both in-person and online, eyewear styling cannot help but take its place at the top of the fashion line up! It is time to excel at your Style Game and make the offer for a 2nd or a 3rd...
by Wendy Buchanan | Nov 3, 2022 | be spectacular, eyewear styling, eyewear styling tips, spec styling, Uncategorized
Well, the good old sales statistics and our experience tell us that only 10% of people buy more than one pair of glasses at a time. This low number may suggest that functionality is not compelling enough to inspire clients to invest in many pairs of eyewear. Fashion,...
by Wendy Buchanan | Sep 8, 2022 | eyewear styling, glasses, Uncategorized
This season is spectacular for eyewear fashion and a prime time to infuse new energy into your frame board offerings. Has your frame board been repetitive through the last year? Have you been hesitant to invest in new boutique collections? Sometimes, looking at the...
by Wendy Buchanan | Dec 16, 2020 | be spectacular, eyewear, eyewear styling, eyewear styling tips, spec styling, virtual eyestyling
In my first few years building my mobile eyewear boutique, it was rare that someone would ask or even want a 2nd pair of glasses, or even consider investing in 2 or 3 pairs. The functionality of good vision did not inspire my clients to spend their hard-earned cash. ...
