Style & Sell to Scale Your Gallery

The only Sales System that combines Fashion Science with a Sustainable Styling Process to help you close more sales.

Connect. Create. Convert.

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Which Sales Solution

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Elevate Your Optical Sales Expertise



Strategies to Close more Sales with Style

Girl with Sunglasses


Fast Track your Results with Accountability & Support

What if you had an Expert Eyewear Stylist as your Sales Trainer that can boost your marketing strategy to help you:

Elevate your team from “order taker” to credible “eyewear stylists”
Diffuse your competition and lead with authentic sales conversations
Confidently communicate the hand off to close more sales
Connect on an emotional level to consistently make offers for multiple pairs
Diversify your inventory with a spectacular frame board that sells

A self-led course on mastering the Spec Style Methodology

    Online video training series to teach you how to use and apply our Spec Style Method to increase your capture rate, drive multi-pair sales and transform your client experience. 


    Immediate Results

    Dr Abby Jakob

    Triple Multi Pair Sales! IN WEEKS!

    Dr. Lyndsey Kay, Waterdown Optometric

    Dr Abby Jakob

    Increase Sales by $64,000! IN ONE MONTH!

    Dr. Doug Kimball, Advanced Eye Care

    Dr Abby Jakob

    4X Return on Investment! IN ONE DAY!

    Dr. Abby Jakob, Eyes Optometry


    It all starts with great inventory


    $197 USD

    Increase your capture rate with a diversified frame board that inspires clients to want to buy more than one pair. 

    This 60-minute consultation with Wendy includes:

    • Review of your product mix
    • Frame board presentation
    • Price point review
    • And all other inventory questions that come up as we mastermind

    PLUS, A LIMITED TIME BONUS:  Access to the first module of the brand new Spec Style Mastery program! 


    A licensed optician, image consultant and educator.  Wendy combined her passion for people, love of the image world and her experienced optical training to launch a fun, personalized and one-of-a-kind eyewear styling service in Toronto, Canada.

    Wendy started in a basement lab putting glasses together, to selling in the same small independent boutique, moving on to the big box stores, then to a 2 for 1 optical company.  This holistic scope of the industry allowed her to see a new vision for the business, so in 1997 she trained as an image consultant and founded Perceptions Eyewear Inc., a mobile eyewear boutique™.

    I have a unique set of skills, 36 years as a Registered Optician and 26 years as an Image Consultant.  I bring clothing styling, accessories, colour and the optical side to my modern methods.  I understand the challenges of running a dispensary as well as sustaining a profitable business and I’m here to help.”

    Honoured as the Trailblazing Entrepreneur for Women in Canadian Optical, Wendy’s 20+ years of hands-on experience styling thousands of men and women with her unique approach, then laid the foundation for her tried and tested Eyewear Styling program in 2007.

    Nominated for the 2018 Women of Influence award for her innovative 3 step eyewear styling process, Wendy shares the Be Spectacular on-line program and Style to Sell workshops with her peers helping them to invest in their people to attract ideal clients leading to profitable practice results.

    She speaks globally at Image and Optical conferences.


    Wendy Buchanan
    International Optician of the Year Award Finalist


    Book Wendy to speak at your next conference, event or meeting


    As seen on

    Want to go to the next level?

    I’m Your Sales Partner

    “Wendy is not only my coach, she has become my trusted business advisor who is freeing me up to provide the best eye care, helping me hire new staff and empowering my team to take the reins in the optical gallery and strategically grow the business.” 

    Dr. Finlay, OD

    “Wendy’s training helped me change my business model to reduce overhead costs. I was able to increase my multiple sales from 10 – 20% and increase annual revenue sales by 38%.”

    D. Dickens, RO


    “Wendy has a proven sales styling system that literally drives multiple pair sales. They don’t teach this in Opticianry school (but they should!)”

    Trudi Charest, RO


    “The Be Spectacular framework is a game changer for the eyewear industry. I’m a seasoned pro and this program has rejuvenated my sales process and helped me offer eye-care in new way.”

    Dana Sacco, RO

    Stay up to date on style tips and events on Instagram.

    Have more questions? I am here to work with you, share ideas and to help you be SPECTACULAR & SUCCESSFUL.

    As we go into the future, I look forward to getting to know you and working together to offer the best STYLING expertise to your clients.

    Book Your Complimentary Strategy Call with Wendy?

    Email me at:

    Be Spectacular  in all you do!

    DISCLAIMER: Because I have to say this: I can’t guarantee or warrant results. The testimonials on this page may not be typical for all students.