Attention: Independent Opticians and Optometrists looking to increase multipair sales and stand out from the competition.
“Eyewear moves up to the #1 fashion accessory as online meetings, video production and social media platforms take over our world.”
“Optical statistics confirm that optical professionals are only selling 10% of clients more than one pair.”
A Big, Huge Opportunity to REFRAME the GAME and make the offer for MULTI PAIRS!
Discover the Proven System that Can Triple Your Multi-Pair Sales In Less than 90 Days
As an Independent Optician or Optometrist You May Be Facing the Following Challenges:
- You are up against all the big box retailers
- You have huge overheads to meet
- Your staff is feeling pressured and stressed, especially now with the pandemic
- Your conversion rates may be lower and you’re not retaining as many clients as you’d like
- You are struggling to attract new people due to the loss of walk-in traffic
- You are serving fewer people and daily sales are dropping
And eyewear consumers are:
- Done with spending $$$ on glasses they don’t love
- Confused with on-line “do-it-yourself” options
- Pained by the selection process – it’s almost as dreaded as swimsuit shopping
- Disillusioned with the ordinary – same glasses, same experience in every store
A Rescue Plan for Your Dispensary When Growth Seems Out of Sight
YOU NEED A NEW STRATEGY TO:
Dramatically Boost Sales without Spending Big Bucks on Advertising or Hiring New Staff
Create a Transformational Buying Experience that Enables You to Sell More Glasses to Fewer Customers
Drive Referrals by Creating Fanatical Fans who Become your Ambassadors
Be Productive with the Limited Time you have with your clients in this new business environment
Are you tired of watching sales walk out your door?
- You spend an hour helping a customer choose frames …then they decide to FaceTime their mother, sister or spouse for a second opinion. Their loved one, who of course can’t see the glasses in the proper lighting or angles, tell your customer that they look terrible and they decide not to buy. And just like that all your hard work goes to pot.
- You’re tired of trying to motivate your team to sell more than one pair in a limited time slot when they are already stressed.
- Your sales staff has the mind set of “why would somebody buy more than one pair?” or “I don’t think they can afford it,” so they don’t even make the offer.
It’s Time for a New Sales Approach
The M.O. (method of operation) for dispensaries has changed big time over the past year and we are still figuring things out…
What is clear is that because you are seeing less customers, it is more important now than ever to convert those shoppers to buyers.
But beyond conversions, the way to thrive and not simply survive in our new retail environment, is to be able to make more money per customer.
That is exactly what I am going to show you how to do.
Hi, I’m Wendy Buchanan,
Eyewear Image Expert,
Founder Perceptions Eyewear Inc., a mobile eyewear boutique.
I’ve been around the optical block a few times starting in a basement lab putting glasses together, to selling in the same small independent boutique, moving on to the big box stores, then to a 2 for 1 optical company.
Disillusioned with the industry, I trained as an Image Consultant and started to build a new business.
Ahh, if only I could have seen the future to know that eventually I would make my way back to optical combining my 2 areas of expertise to form what I call a “beautiful thing”: A mobile eyewear boutique offering personal eyewear styling appointments to clients right at their home/office.
I have a unique set of skills, 32 years as Registered Optician and 24 years as an Image Consultant. I bring to the table both image styling: clothing, accessories and color as well as the optical side; understanding the challenges of running a dispensary and sustaining a profitable business.
How My Struggle Can Help You
When I started my mobile boutique, as a one-woman operation with no walk-in traffic, I soon realized that the conventional approach of selling one pair of glasses to one customer would be the death of my business.
I developed a unique process of eyewear styling based on the client’s personality and clothing style, which I named the 5 Spec Styles.
The really cool thing I learned along the way is that people are never just one Spec Style. They are a combination of at least 2 and sometimes 3 Spec Styles. This was my AH-HA moment… I now had a way to make an offer for more than one pair that Just. Felt. Right. A pair of eyeglasses for each Spec Style. It was an individual and an authentic approach to styling consultations.
The results were staggering. My multi pairs slowly grew from zero to 10% to 30% sitting now at just over 70%…. and I think I can do better!
I refined this new way of selling over the past 24 years and I’ve packaged everything I have learned into a powerful and proven fashion-first approach to driving multi-pair sales.
This is an approach that enables opticians and optometrists to:
- Sell more pairs of glasses to the same customer – as many as 10 pairs to one customer at one time!
- Reduce stress and create more freedom in the business so they can take time off and enjoy life outside of work
- Increase bottom-line profits
- Motivate team members to have fun selling and styling eyewear
Introducing The Be Spectacular® Sales Styling System For Optical Professionals
5 Steps to Magnify Profits: A 5-Module self-study course delivered over 5 weeks.
- The Be Spectacular® Sales Styling System provides a modern framework for multiple pair offers and real results.
- This Sales Styling System teaches you how to pivot from the lens conversation to a fashion conversation – which is what really excites your clients and moves them to purchase.
- This Sales Styling System is the exact proven approach I have used daily for over 20 years growing my optical sales from ZERO multi sales to 70% multi pairs. Average industry multi-pair sales languish around 10%.
- As independents we want to hold on to the clients we have and keep them coming back. The Be Spectacular® Sales Styling System allows you to create a buying experience that your customers simply cannot get down the street. A service that has them returning to you for the next pair or a few new pairs every season or every year.
- The Be Spectacular® Sales Styling System makes shopping for glasses exciting, inspiring and fun for your customer. That leads to greater referrals for YOU!
This Sales Styling methodology helps you:
Successfully make the offer of multi-pairs
Attract high ticket clients
Diversify your inventory
Differentiate your Dispensary
Retain team members
Increase client retention and referrals
“Wendy has a proven sales styling system that not only differentiates her but literally drives multiple pair sales.
They don’t teach this in Opticianry school (but they should!). Wendy has created something unique and lucrative for every eye care business that sells eyewear.”
Trudi Charest, RO
Co-founder, marketing 4 ECP’s
Let’s Take a Closer Look…
#1 – Learn a new sales language!
This Sales Styling System gives you the confidence to have informed conversations with your clients about their individual style and the impression they want to make with their eyewear. You learn to speak a language that resonates with your clients on an emotional level and they feel like, “hey, you get me?” This is like oxygen to them and leads to more sales for you.
#2 – Deliver a Transformational Buying Experience
The opportunity to stand out and shine has never been better! Individual appointments allow you to focus on one client or couple. People are craving personal connection and this system gives you the platform to provide a unique styling experience which enables you to increase eyewear sales even with fewer customers.
#3 – Differentiate your Dispensary
Do you want to be ordinary or extraordinary? Stocking your shelves with the same products as the big chains makes it hard to compete. The Be Spectacular® Sales Styling System gives you the theory, knowledge and Spec Style details to match eyewear to clothing style and colors. The great feedback you’ll get from your customers will give you the confidence to expand your inventory and offer more boutique designs to differentiate your dispensary.
#4 – Enjoy Greater Retention & Referrals
The Sales Styling System makes it easy for customers to talk about you and refer you. Consumers have so many choices in retail optical. They can buy online or go to the big box stores that spend millions in advertising to attract them. Your ability to help your clients feel good and look great in their eyewear – boosting their confidence – will keep them coming back to you and encourage easy referrals.
#5 – Be Your Best Marketing Tool
Your expertise is selling glasses, so you need to look the part! The Be Spectacular® Sales Styling System will help you determine your authentic Spec Styles, enhancing your credibility and helping attract those premium clients you want to serve.
Will this work for me?
You may be worried that you have no background in fashion or sales or thinking, “will I be able to do this?”
I worked for many years in a “2 for 1” optical – buy one get one free – so I was basically an order taker – I had no idea about sales.
Even when I started my own business, I was just thrilled when clients bought one pair. I didn’t know how to offer the second pair. I had to create a process for myself that gave me a step-by-step system that I could take my clients through, so I wasn’t missing the second sale. When I started consciously using my own process, my business skyrocketed.
The Sales Styling System is what has kept me in business and relevant for 24 years. A system that led to my sales increasing in the pandemic and a system that I am excited to share with you because I know it can make a dramatic difference to your dispensary.
Ready to Grow?
I have invested at least $30,000 in training and more than 24 years creating and perfecting this system. I’ve developed this course to give you the benefit of my knowledge without having to go through the time, expense, many frustrations or make the same mistakes that I did.
Clients who paid $2,500 for the course have told me that they have paid for the course with one multi pair sale and some have tripled their average dispense.
Currently, I’m offering a special limited time offer for you to get started with the Be Spectacular® Sales Styling System for just $895 CDN.
When you register for the Be Spectacular® Sales Styling System you will receive:
Lifetime access to 5 Module Online Course including any future updates I make to the course
1 Module per week dripped out over 5 weeks so you don’t get overwhelmed
Videos and PowerPoint lessons facilitated by Wendy Buchanan
Downloadable Checklists and Templates to support your sales conversations with clients
Access to monthly Zoom Question and Answer sessions
In just 5 weeks, you will understand how to bring personalised eyewear consultations into your dispensary and start to increase your multi-pair sales.
Wendy is the REAL DEAL!
“Wendy’s course gave me the confidence to shift my business model midway through 2020 from the traditional, walk-in traffic to booked personal appointments.
My increase for multiple sales went from 10 – 20%, I reduced my overhead costs and increased sales by 38%.
This year I invested in a golf membership with my wife and plan to book Fridays off to golf this Summer.”
D. Dickens, Registered Optician, Canada
My Multi Pair Sales Have Skyrocketed!
“Wendy’s course helps enormously with multiple pair dispensing. We frequently have conversations about lifestyle and explore second pairs specifically for vision reason, i.e.: a separate pair for reading or driving etc.
But identifying someone’s top specs styles opens-up the conversation for many pairs based purely on different looks and style reasons.
I now have a selection of client’s who have more pairs of glasses than I do – and that’s saying something!”
E.D., Optometrist, UK
There’s nothing else like this out there.
The Be Spectacular® Sales Styling System has been tested and implemented daily in my business. It has given me the platform to not only survive, but thrive during pandemic lockdowns and re-openings.
For over 10 years I have travelled the globe to train Opticians and Optometrists and work with them personally to use the Be Spectacular® Sales Styling System.
The coolest part of the Be Spectacular® methodology is that it works for all personalities! Women in optical, men in optical, geeky scientists and creative types too. Everyone brings their own slant implementing the system in a way that works best for them, and they create an experience that is unique to their dispensary.
For years, I have been sharing the process with business owners who wanted new ideas to boost sales. In 2020, the focus shifted to standing out in this new economy.
Over and over, colleagues asked me to make my methods available online, so that more people could benefit and I’m excited to finally be able to share this course with any optician or optometrist, anywhere in the world.
Why You Need This Now
With business meetings moving to online platforms and video presence being key, the need to look great from the NECK UP has become the new fashion trend and eyewear is the main fashion accessory.
One client who works exclusively online as a Coach, bought 8 pairs to mix and match with her wardrobe. It was important to her that she presented confidently and was showing up looking great on screen!
Glorie wrote, “I LOVE ALLLLLLLLL of my glasses from you. Who needs shoes & purses when you’ve got GLASSES!!!! LOL !!! I’ll admit…I’m addicted.”
When was the last time someone walked into your dispensary and bought 8 pairs of glasses?
- I saw sales revenues increase by 45%
- Multi pair sales rise to just over 70%
- Clients were referring me more than ever and posting and tagging me on their social platforms
I don’t take any of this for granted. As a one-woman show, I need to be productive and this system made that happen. I have huge repeat and referral business and I attract clients I love to work with, I am having fun doing it, and this system can work for you too!
This course is for you if:
You want to increase multi-pair sales so you can make more money from the same customer
You want to become the “go-to” optical dispensary in your locality
You want to improve productivity and efficiency in your business
You want happy, motivated staff who stay with you for the long-haul
You want to be fully confident in your ability to style your clients with eyewear that they will love
Imagine the Possibilities
You can stay the same with the same results or explore the opportunity to ramp up your sales and boost your profits with my fashion-focused system for multi-pair sales.
Imagine what it could do for your business…for your life… if in just 3 months’ time you could increase your bottom-line profits by 10%, 20% or more?
Imagine no longer going to bed every night worrying about how to navigate the next day, the next week.
Imagine being able to take a few days off to pursue your hobbies or spend more time with family, because you’re making more money in your business.
Let’s recap what you’re getting
The Be Spectacular® Sales Styling System For Optical Professionals
1 module per week for 5 weeks
Videos and PowerPoint lessons facilitated by Wendy Buchanan
Downloadable files for personal use and client interaction
Access to monthly Zoom Question and Answer sessions
1. Will the course be mostly self-directed, or do you plan on giving personal feedback too?
The course will largely be self-directed. There is no individual coaching. However, I will be hosting and facilitating a LIVE monthly Zoom session the last Tuesday of every month solely for Q & A and providing feedback.
2. Can I take this if I've been in business already?
3. Can my entire staff use the program?
The course is for individual purchase and use. However, there is a group package for up to 5 students that can be purchased at an incredibly reduced rate. If you require training for a group please connect with me at email@example.com
4. I’m super busy right now. What if I don’t have time to take the course now?
A module will be delivered each week for 5 weeks to honour your time as you run your business but is up to you when you start. You have this content forever. And you can take the course completely at your own pace.
5. Are you offering a payment plan?
Not at this time! To gain access to the entire course, full payment is required at time of purchase.
6. What can I expect from this course?
This course is made up of 5 modules including videos, training presentations, checklists, downloadable files and assessments on the theory and knowledge to communicate your offer of multi pairs based on fashion and style.
I developed this process over a 7-year period applying my image expertise and have proven success with 70% of clients buying more than 1 pair. Often with purchases of 5 and 6 pairs at one time. This is the formula I’ve used daily now for over 15 years!
7. How long will it take me to see results?
Building a business and brand takes time. You get back what you put in! Result times will vary for each optical professional.
8. Can you guarantee specific results?
I love this styling process and I only teach what I have been practicing daily in my retail eyewear business for over 2 decades. Not only has it proven successful for me, but I have also mentored and taught this system to both optometrists and opticians. These professionals have seen a minimum of 10% increases in revenues. Each optical dispensary will have different results depending on application, marketing and effort. I deeply believe in what I teach, and I am excited to share it with you!
“Wendy Buchanan and The Be Spectacular® system is a game changer for the independent eyewear industry.
Not only will this course help to solidify your position as the expert by offering eyecare in a way traditional retail simply doesn’t, you will see your business become more profitable. Highly recommend!”
Have more questions? I am here to work with you, share ideas and to help you be SPECTACULAR® & SUCCESSFUL. As we go into the future, I look forward to getting to know you and working together to offer the best STYLING expertise to your clients.
DISCLAIMER: Because I have to say this: I can’t guarantee or warrant results. The testimonials on this page may not be typical for all students.