Style & Sell to Scale Your Gallery

Optical Sales Training with Real Results!

Stop spending money on ordinary product and start investing in your team, to increase your capture rate and grow your optical gallery.
Connect with wendy
Style to Sell

What if you had a Style Sales Trainer and Coach that could help you change your strategy to increase your capture rate & multi pair sales?

Don’t let your patients leave with their prescriptions in hand.
Motivate your sales team in changing their sales approach.
Attract the best team members.
Start showcasing a variety of frames that get your customers excited to buy.
Transform the customer buying experience and increase your productivity.

A Sales Styling System for Profitable Practice Results.

Style to Sell Workshop

An interactive, hands-on, fun workshop right in your optical gallery!

When you register for the Be Spectacular Eyewear Styling Workshop you will

  • Learn the power of observation and sales discussion techniques.
  • Learn the theory behind the Be Spectacular Eyewear Styling sales framework.
  • Implement theory into practice styling eyewear and making the offer for more than one pair.
  • Learn to create a frame board that is attractive to 100% of your patients.
  • Measure your knowledge with quizzes.
  • Gain confidence and credibility to close sales.


Immediate Results

“Your sales training was the best and gave us immediate results. The sales techniques helped us move the needle increasing conversion and capturing 2nd pair sales.”

Dr. Bita Moeinifar, Dr. Richard Comden
Spectrum Eye Care

Named One of North America’s Finest Optical Retailers

A licensed optician, image consultant and educator.  Wendy combined her passion for people, love of the image world and her experienced optical training to launch a fun, personalized and one-of-a-kind eyewear styling service in Toronto, Canada.

Wendy started in a basement lab putting glasses together, to selling in the same small independent boutique, moving on to the big box stores, then to a 2 for 1 optical company.  This holistic scope of the industry allowed her to see a new vision for the business, so in 1997 she trained as an image consultant and founded Perceptions Eyewear Inc., a mobile eyewear boutique™.

I have a unique set of skills, 32 years as a Registered Optician and 24 years as an Image Consultant.  I bring clothing styling, accessories, colour and the optical side to my modern methods.  I understand the challenges of running a dispensary as well as sustaining a profitable business and I’m here to help.”

Honoured as the Trailblazing Entrepreneur for Women in Canadian Optical, Wendy’s 20+ years of hands-on experience styling thousands of men and women with her unique approach, then laid the foundation for her tried and tested Eyewear Styling program in 2007.

Nominated for the 2018 Women of Influence award for her innovative 3 step eyewear styling process, Wendy shares the Be Spectacular on-line program with her peers helping them to invest in their people to attract ideal clients leading to profitable practice results.

She speaks globally at Image and Optical conferences.


Wendy Buchanan
International Optician of the Year Award Finalist

As seen on

Want to go to the next level?

I’m Your Sales Partner

Join Wendy’s Be Spectacular Coaching & Training 6 month program

When I become your sales partner and we work together, it’s more than just coaching…

It is an investment in your optical gallery and your team that will pay you back every month.   If you would like to learn more about how to go deeper and have me work with you and your team book a personal call with me!

“Wendy is not only my coach, she has become my trusted business advisor who is freeing me up to provide the best eye care, helping me hire new staff and empowering my team to take the reins in the optical gallery and strategically grow the business.” 

Dr. Finlay, OD

“Wendy’s training helped me change my business model to reduce overhead costs. I was able to increase my multiple sales from 10 – 20% and increase annual revenue sales by 38%.”

D. Dickens, RO

Program Details
The BeSpectacular program

Want to learn this system on your own?

Get started with the Do-It-Yourself, Online Be Spectacular Eyewear Styling System!


24 lessons facilitated by Wendy Buchanan and delivered in 5 modules over 5 weeks. You will be able to learn the Be Spectacular sales framework at your leisure.

For only $1295.00 USD, you can learn to “look the part”, be your best marketing tool and confidently make the offer for 2 or 3 pairs of glasses and close more sales.

When you register you will receive:

  • Access to a 5 module online course, including updates
  • Videos and lessons facilitated by founder Wendy Buchanan
  • Self-Assessment quizzes to help you test your knowledge
  • Downloadable checklists and templates to support your sales conversations with clients.



“Wendy has a proven sales styling system that literally drives multiple pair sales. They don’t teach this in Opticianry school (but they should!)”

Trudi Charest, RO


“The Be Spectacular framework is a game changer for the eyewear industry. I’m a seasoned pro and this program has rejuvenated my sales process and helped me offer eye-care in new way.”

Dana Sacco, RO

How We Work Together

Interactive, Hands-On Style to Sell Workshop

Be Spectacular Coaching & Training Program

DIY Be Spectacular Online Eyewear Styling System

Would you like to book Wendy to speak at your next meeting?

Learn more sales strategies and tips! Check out our blog.

Stay up to date on style tips and events on Instagram.

Have more questions? I am here to work with you, share ideas and to help you be SPECTACULAR & SUCCESSFUL. As we go into the future, I look forward to getting to know you and working together to offer the best STYLING expertise to your clients.

Book Your Complimentary Strategy Call with Wendy?

Email me at:

Be Spectacular  in all you do!

DISCLAIMER: Because I have to say this: I can’t guarantee or warrant results. The testimonials on this page may not be typical for all students.

You have Successfully Subscribed!