Work with Wendy and our Style to Sell Program >
Turn Your Team of Eye Care Professionals into High Producing Sales Stylists to Increase Revenue.
Connect. Create. Convert.
Which Sales Solution
Fits Best?
SPEC STYLE MASTERY
On- Demand, Anytime from Anywhere
Elevate Your Optical Sales Expertise
Single ECP License, ongoing monthly sales support for you while you start, establish and grow your new optical practice
STYLEYEZ MEMBERSHIP
Team of 5, On-Demand & Live with Wendy
Strategies to Close More Sales with Style
Multi-member licensing, Live Masterclasses, Inventory Analysis, & coaching support for your whole team to Sell with Style
STYLE TO SELL VIP
In-Person Workshops & Style Events
Fast Track your Results with Accountability & Support
In-Person Customized Sales Training for your optical team, and expert inventory analysis to help close multi pair sales
What if you had an Expert Eyewear Stylist as your Sales Trainer to Decode Your Selling Process to:
Elevate your team from “order taker” to credible “eyewear stylists”
Diffuse your competition and lead with authentic sales conversations
Confidently communicate the hand off to close more sales
Connect on an emotional level to consistently make offers for multiple pairs
Diversify your inventory with a spectacular frame board that sells
A On-Demand course on mastering the Spec Style Methodology
Online video training series to teach you how to use and apply our Spec Style Method to increase your capture rate, drive multi-pair sales and transform your client experience.
Perfect for new optical professionals to establish a unique and fresh approach to sales. Or, combine with our in person training, inventory analysis and expert Masterclasses in our Style to Sell VIP and StylEyez Membership
You'll see Immediate Results
My clients are able to implement systems, strategies and tools right away to transform their approach to selling – no waiting period required.
Tripled Multi Pair Sales! IN WEEKS!
Dr. Lyndsey Kay, Waterdown Optometric
Increased Sales by $64,000! IN ONE MONTH!
Dr. Doug Kimball, Advanced Eye Care
4X Return on Investment! IN ONE DAY!
Dr. Abby Jakob, Eyes Optometry
Whether you are a new Optical Professional just establishing your practice, or dealing with the growing pains of a dynamic team and competitive sales landscape, we have support options that fit you, your team and your budget.
Let’s Grow!
Spec Style Mastery
Elevate Your Optical Sales ExpertiseSingle Access key to Spec Style Mastery
- 3-month membership access
- Do-It-Yourself online
StylEYEZ Membership
Strategies to Close More Sales with Style- 3 Month Multi-license Access for 5 team members
- Spec Style Mastery online on-demand course access
- Access to Monthly StylEYEZ Masterclass with Wendy
- Access to Private Group to ask Wendy anything
- Single Clinic use
- One-hour “Re-Frame Your Game” Inventory Analysis with Wendy
- 2 MasterClasses with Optometry Business Expert
Style to Sell VIP
Fast Track your Results- 5-10 Access keys to Spec Style Mastery on-demand program
- 6-month membership access for all team members
- Access to Monthly StylEYEZ Masterclass with Wendy
- Private Group to ask Wendy anything
- 1-day In-Person Style to Sell Workshop
- 1-day In-Clinic Eyewear Styling Event
- Onboarding Call & Goal Alignment session
- Inventory Evaluations & Strategy
NOT SURE WHERE TO BEGIN?
It all starts with great inventory
REFRAME YOUR GAME
$197 USD
Increase your capture rate with a diversified frame board that inspires clients to want to buy more than one pair.
This 60-minute consultation with Wendy includes:
- Review of your product mix
- Frame board presentation
- Price point review
- And all other inventory questions that come up as we mastermind
PLUS, A LIMITED TIME BONUS: Access to the first module of the brand new Spec Style Mastery program!
is is a A licensed optician, image consultant and educator. Wendy combined her passion for people, love of the image world and her experienced optical training to launch a fun, personalized and one-of-a-kind eyewear styling service in Toronto, Canada.
Wendy started in a basement lab putting glasses together, to selling in the same small independent boutique, moving on to the big box stores, then to a 2 for 1 optical company. This holistic scope of the industry allowed her to see a new vision for the business, so in 1997 she trained as an image consultant and founded Perceptions Eyewear Inc., a mobile eyewear boutique™.
“I have a unique set of skills, 36 years as a Registered Optician and 26 years as an Image Consultant. I bring clothing styling, accessories, colour and the optical side to my modern methods. I understand the challenges of running a dispensary as well as sustaining a profitable business and I’m here to help.”
Honoured as the Trailblazing Entrepreneur for Women in Canadian Optical, Wendy’s 20+ years of hands-on experience styling thousands of men and women with her unique approach, then laid the foundation for her tried and tested Eyewear Styling program in 2007.
Nominated for the Women of Influence award for her innovative 3 step eyewear styling process, Wendy shares the Be Spectacular on-line program and Style to Sell workshops with her peers helping them to invest in their people to attract ideal clients leading to profitable practice results.
She is sought after style expert for lifestyle TV and speaks globally at Image and Optical conferences.
BOOK WENDY AS AN EXPERT TO SPEAK
Book Wendy to speak at your next conference, event or meeting
MEDIA & SPEAKING
As seen on
Want to go to the next level?
I’m Your Sales Partner
“Wendy is not only my coach, she has become my trusted business advisor who is freeing me up to provide the best eye care, helping me hire new staff and empowering my team to take the reins in the optical gallery and strategically grow the business.”
“Wendy’s training helped me change my business model to reduce overhead costs. I was able to increase my multiple sales from 10 – 20% and increase annual revenue sales by 38%.”
DRIVE SALES
“Wendy has a proven sales styling system that literally drives multiple pair sales. They don’t teach this in Opticianry school (but they should!)”
GAME CHANGER
“The Be Spectacular framework is a game changer for the eyewear industry. I’m a seasoned pro and this program has rejuvenated my sales process and helped me offer eye-care in new way.”
Stay up to date on style tips and events on Instagram.
Have more questions? I am here to work with you, share ideas and to help you be SPECTACULAR & SUCCESSFUL.
As we go into the future, I look forward to getting to know you and working together to offer the best STYLING expertise to your clients.
Book Your Complimentary Strategy Call with Wendy?
Questions? Email me at: wendy@bespectacular.com
Be Spectacular in all you do!
DISCLAIMER: Because I have to say this: I can’t guarantee or warrant results. The testimonials on this page may not be typical for all students.