Four Eyed Fashionista
Find your Perfect Frames: 3 Tips for Eyewear you’ll Love to Wear!
Find your Perfect Set with our Spec Style Quiz
Spring 2025 Eyewear in Colour to Brighten Your Look
Many of us shy away from colorful eyewear because we worry that they won't match every outfit. But, here's the thing - Most of us already dress within a palette of colors we love and that flatter us. When we know that color palette, it helps us confidently select...
Do you have Shelf Appeal?
Increase Capture Rate with an Intentional Frame Board You spend time attracting patients, providing the best eye care, building relationships but without an attractive eyewear selection, your patients walk down the street and spend their money. Your...
Scrubs or Street Style
How can your team attract your ideal clients and style multi pairs! First Impressions Your team can be powerful in representing your business brand, and these all-important people are your calling card and first point of contact in your practice. We do...
Stylish Women in Optical
Tips to Build Your Wardrobe of Eyewear That doesn’t mean you have to wear the same clothes and definitely not the same glasses every day, but when you consistently dress with repeatable elements in your outfits and accessories, you achieve an air of...
Art for the Face
One of my favourite sayings is from Pablo Picasso, “Learn the rules like a pro and break them like an artist”. There is no better time to be remarkable and shine like a pro in the eyes of your clients. To truly be different, you must be different. Profound eh? It...
Eye Styling for Success
Do you get excited finding the right style of frames for your individual clients, or have you lost a wee bit of your passion for fitting eyeglasses? Twenty-five years ago, I was bored with the repetition of fitting the same frames over and over and had decided I...
Reinventing Your Dispensary for Success
How Can an Eyewear Styling Sales Strategy Grow Your Practice? Incorporating a systematic and consistent Eyewear Styling Experience in your practice is a proven strategy to attract high ticket clients, differentiate your practice and increase your bottom-line profit...
Style Your Best Eyewear for the Holiday Party…
The holidays are fast approaching and with the anticipation of celebratory parties both in-person and online, eyewear styling cannot help but take its place at the top of the fashion line up! It is time to excel at your Style Game and make the offer for a 2nd or a 3rd...
Create Fanatical Fashion Fans!
Well, the good old sales statistics and our experience tell us that only 10% of people buy more than one pair of glasses at a time. This low number may suggest that functionality is not compelling enough to inspire clients to invest in many pairs of eyewear. Fashion,...