The #1 Global Eyewear Styling System for the Image Industry!

Expand Your Image Expertise
Learn How To Style the “IT” Fashion Accessory


The most overlooked fashion accessory in the Image Industry with only a small percentage of trained stylists.


Eyeglasses can be an investment to most people and they want to ensure they’re making the right choice for the money they are spending.  


Increase your revenue by offering “Eyewear Consultations” to your list of services.


Boost your confidence in styling unique eyewear to up-level your client’s image. 


Gain tips to help clients refer you to their family, friends and colleagues.

Eyewear Consumers Need You!


Done spending $$$ on glasses they don’t love.


Confused with the on-line “do-it-yourself” options


Pained by the selection process – it’s almost dreaded as much as swimsuit shopping.


Disillusioned with the ordinary eyeglass shopping experience.

Ready. SPEC. Go!

Yes! Sign me up for eyewear styling training!

Click here to start the process of transforming your clients
total look with new eyewear – Just $897 USD 


Program Details

When you register for the course you will receive:

6 month access to a 5 module online course, including future updates and additions. 


Videos and Power Point lessons facilitated by founder, Wendy Buchanan.


Downloadable checklists and templates to support your Eyewear Consultations.


Self-assessment quizzes to help test your knowledge.



A LIVE Q&A Video Conference meeting upon completion of the Be Spectacular Eyewear Styling System™. You’ll have access to me during this 30 minute video meeting to ask me any questions you may have. I can’t wait to chat with you!

Katherine Lazaruk, AICI CIP

I have been using Wendy Buchanan’s Be Spectacular training materials for eyewear consultations since the beginning of my business for myself and for clients.  As an avid consumer of eyewear as a fashion accessory, I teach clients to enjoy having more than one pair to suit their mood where it’s appropriate and to have one pair that works for multiple occasions if they are more conservative. The cost of her program has been covered many times over by being able to provide detailed eyewear consultations to individual clients and groups.

– Katherine Lazaruk, AICI CIP

ICU Image Consulting

I have been in the Image business for 2 years and The Be Spectacular™ system has helped me break down barriers at networking events like no other tool in the Image Industry.

In fact, the response to eyewear has been so positive that I was compelled to change my introductory presentations from “Business Capsule Dressing” to “Accessorizing with Eyewear”. I have never worked with Men and I now have men approaching me for Eyewear Consultations. Wendy’s system has my clients talking about me and referring their friends to me. One client was so excited that she blogged about my services to her entire network.

The Be Spectacular™ method of selecting new glasses was an eye-opener for me! (Pun intended.) My consultant, Dawn started with the “What is your Spec Style?” questionnaire and held my hand (figuratively) while we shopped. I am thrilled with my new glasses! It’s always a great confidence booster to know you look your best. As a professional organizer I couldn’t help but blog about my experience: Be Spectacular™: The Organized Way to Select New Eyewear

– Dawn Nieto Gouy
Essential Style

profile image of Dawn Niece Gouy

Ready. SPEC. Go!
Yes! Sign me up!

Click here to start the process of transforming your clients
total look with new eyewear – Just $897 USD  

Course Content

Learn a new Spec Style language!

Spec Style is more than just fashion. It is the art of matching eyewear fashion trends to the individuals personal Clothing Style and personal strengths that define their values and preferences.

This Eyewear Styling System gives you the confidence to have informed conversations with your clients about the impression they want to make with their eyewear.  You will learn to speak a language that resonates with your clients on an emotional level and they feel like, “hey, you get me!”

Rules, Rules! It’s a Balancing Game.

It is rare to find a client who is a perfect Round Face Shape or a perfect Rectangle Face Shape. Often your clients are combinations of face shapes making it difficult to categorize them as one specific shape.  Laser focusing on individual features will set you up as the expert.


The Be Spectacular program will give you the theory to create balance and proportion on the face and the confidence to break the rules to create an authentic look for your clients. No 2 are the same!



Be Your Best Marketing Tool!

You will be the Eyewear Expert in your business, so you need to the look part!  The Be Spectacular Eyewear Styling System® will help you discover your authentic Signature Spec Styles enhancing your credibility and helping you attract the premium clients you want to serve.  

Why You Need This Now

With business meetings moving to online platforms and video presence being key, the need to look great from the NECK UP has become the new fashion trend and eyewear is the main fashion accessory.

One client who works exclusively online as a Coach, bought 8 pairs to mix and match with her wardrobe.  It was important to her that she presented confidently and was showing up looking great on screen!

Glorie wrote, “I LOVE ALLLLLLLLL of my glasses from you. Who needs shoes & purses when you’ve got GLASSES!!!! LOL !!! I’ll admit…I’m addicted.”

This is a huge opportunity for you to attract a high-ticket client who values their visual style and personal brand.

Ready. SPEC. Go!

Yes! Sign me up!

Not ready to commit to the full program? 

Want to style yourself first?

Check this out!  Style to Sell course!

This individual Eyewear Styling course is designed to help you to develop your Signature Spec Style to feel empowered and confident. For only $199.97 you can learn how to “look the part”and become your best marketing tool.

• Are you ready to take control of your style?
• Would you like to be memorable?
• Are you ready to level up your eyewear fashion?

Bonus! – If you upgrade to the full course within 14 days of purchase, the full cost of this course will be credited to your upgrade!

Wendy Buchanan Profile image
About Wendy
course creator

Recognized as the Eyewear Image Expert, Wendy Buchanan is a Licensed Optician, Image Consultant and Educator. In 1997, Wendy combined her passion for people and her love of the image world with her experienced optical training to launch a fun, personalized, one-of-a-kind eyewear styling service in Toronto, Canada.

‘I have a unique set of skills, 32 years as a Registered Optician and 24 years as an Image Consultant.  I bring clothing styles, accessories, color and the optical side to my modern styling methods.  I understand the challenges of sustaining a successful and profitable image business and I’m here to help.’

Honored as the Trailblazing Entrepreneur for Women in Canadian Optical, Wendy’s 20+ years of hands-on experience styling thousands of men and women with her unique approach, laid the foundation for the Be Spectacular Eyewear Styling System™.  She is the founder and creative force behind Perceptions Eyewear Inc.; a mobile eyewear boutique™.

A tried and tested system, Wendy provides the foundational knowledge and training in the Be Spectacular Eyewear Styling System® to help image professionals successfully attract a huge untapped clientele to drive referral business and grow their revenues.

In 2020, Wendy studied her own program and launched a successful Virtual Eyewear Styling service, in a challenging time and thrived leading her students to greater success too.

Nominated for the 2018 Women of Influence award for her innovative 3 step eyewear styling process, Wendy shares this Be Spectacular on-line program with her peers and speaks globally at Image and Optical Conferences.

Wendy Buchanan

Wendy’s Top Eyewear Styling Tips

Learn Wendy’s top ten eyewear styling tips!

Be the Expert Eyewear Stylist & Attract Your Ideal Clients!

If you would like to learn more about how this can help your image business, book a personal call.  It took me years to perfect and I  am here to support you along the way!

Copyright © 2021 Wendy Buchanan | | a distill design