Four-Eyed
Fashionista
Sharing optical business strategies and sales styling tips for profitable practice results.
Reframe the Game with Virtual Eyestyling
Wendy Buchanan had successfully leveraged her opticianry and image consultancy qualifications into a successful mobile dispensing business. She would visit clients at their homes or offices, diagnose their style type and dispense unique independent eyewear frames,...
Spec Styles for Every Personality
I describe how my business came to be and why I chose to be an expert in eyewear styling in the April-May issue of Optik Magazine. Read the magazine here.
Stand out from the Competition and Increase Referrals with Eyewear Consultations!
Are you ready to expand your areas of expertise and increase your income? Do you wish your clients sent you a steady stream of referrals? Is it time to boost your Image Consulting Business with excited and happy eyewear clients? With 3 out of 4 people in need of...
Hi
I’m Wendy
I started my business by combining my love of people and fashion with my optical training to launch a fun, personalized and one-of-a-kind eyewear styling service in Toronto, Canada.
I have a unique skillset, 32 years as a Registered Optician and 24 years as an Image Consultant. I bring clothing styling, accessories, colour and the optical side. I understand the challenges of running a dispensary as well as sustaining a profitable business and I share that knowledge with you.