Four-Eyed
Fashionista
Sharing optical business strategies and sales styling tips for profitable practice results.
Style Your Best Eyewear for the Holiday Party…
The holidays are fast approaching and with the anticipation of celebratory parties both in-person and online, eyewear styling cannot help but take its place at the top of the fashion line up! It is time to excel at your Style Game and make the offer for a 2nd or a 3rd...
Create Fanatical Fashion Fans!
Well, the good old sales statistics and our experience tell us that only 10% of people buy more than one pair of glasses at a time. This low number may suggest that functionality is not compelling enough to inspire clients to invest in many pairs of eyewear. Fashion,...
Fall AccessorEYEZing for Women
A change in season means a change in wardrobe and, for most women, a few new additions to their closet. The seasonal change should also include a fresh new pair of eyewear, perhaps two or three! New specs can set the tone for the new wardrobe and is an essential...
Jazz up your Frame Board with New Fall Eyewear Trends!
This season is spectacular for eyewear fashion and a prime time to infuse new energy into your frame board offerings. Has your frame board been repetitive through the last year? Have you been hesitant to invest in new boutique collections? Sometimes, looking at the...
Cool shades for a bright future
Hello Eyewear Fashionistas! Let’s face it…. Sunglasses can accelerate your client’s total image from 0 to 100 in less than 3 seconds! As we soak up the sun’s rays and focus on fast tracking our business for the remainder of year, let’s look toward styling our peeps...
Eyewear Styling to enhance the Power of Individuality!
In my first few years building my mobile eyewear boutique, it was rare that someone would ask or even want a 2nd pair of glasses, or even consider investing in 2 or 3 pairs. The functionality of good vision did not inspire my clients to spend their hard-earned cash. ...
“Be the Face of Your Brand” Set For Dec. 6th
My Vision Show, has announced the “Be the Face of Your Brand” Live Stream Event on December 6th at 7 PM (EST) will feature Wendy Buchanan, Optician and Image Consultant and a regular fashion eyewear contributor to Optik Magazine and Brand Ambassador for IMAGINEM....
Reframe the Game with Virtual Eyestyling
Wendy Buchanan had successfully leveraged her opticianry and image consultancy qualifications into a successful mobile dispensing business. She would visit clients at their homes or offices, diagnose their style type and dispense unique independent eyewear frames,...
Hi
I’m Wendy
I started my business by combining my love of people and fashion with my optical training to launch a fun, personalized and one-of-a-kind eyewear styling service in Toronto, Canada.
I have a unique skillset, 32 years as a Registered Optician and 24 years as an Image Consultant. I bring clothing styling, accessories, colour and the optical side. I understand the challenges of running a dispensary as well as sustaining a profitable business and I share that knowledge with you.