Sharing optical business strategies and sales styling tips for profitable practice results.

Art for the Face
Art for the Face

One of my favourite sayings is from Pablo Picasso, “Learn the rules like a pro and break them like an artist”. There is no better time to be remarkable and shine like a pro in the eyes of your clients. To truly be different, you must be different. Profound eh? It...

Wendy Buchanan


I’m Wendy

I started my business by combining my love of people and fashion with my optical training to launch a fun, personalized and one-of-a-kind eyewear styling service in Toronto, Canada.

I have a unique skillset, 32 years as a Registered Optician and 24 years as an Image Consultant. I bring clothing styling, accessories, colour and the optical side. I understand the challenges of running a dispensary as well as sustaining a profitable business and I share that knowledge with you.

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