Four-Eyed
Fashionista
Sharing optical business strategies and sales styling tips for profitable practice results.
Art for the Face
One of my favourite sayings is from Pablo Picasso, “Learn the rules like a pro and break them like an artist”. There is no better time to be remarkable and shine like a pro in the eyes of your clients. To truly be different, you must be different. Profound eh? It...
Eye Styling for Success
Do you get excited finding the right style of frames for your individual clients, or have you lost a wee bit of your passion for fitting eyeglasses? Twenty-five years ago, I was bored with the repetition of fitting the same frames over and over and had decided I...
Reinventing Your Dispensary for Success
How Can an Eyewear Styling Sales Strategy Grow Your Practice? Incorporating a systematic and consistent Eyewear Styling Experience in your practice is a proven strategy to attract high ticket clients, differentiate your practice and increase your bottom-line profit...
Style Your Best Eyewear for the Holiday Party…
The holidays are fast approaching and with the anticipation of celebratory parties both in-person and online, eyewear styling cannot help but take its place at the top of the fashion line up! It is time to excel at your Style Game and make the offer for a 2nd or a 3rd...
Create Fanatical Fashion Fans!
Well, the good old sales statistics and our experience tell us that only 10% of people buy more than one pair of glasses at a time. This low number may suggest that functionality is not compelling enough to inspire clients to invest in many pairs of eyewear. Fashion,...
Fall AccessorEYEZing for Women
A change in season means a change in wardrobe and, for most women, a few new additions to their closet. The seasonal change should also include a fresh new pair of eyewear, perhaps two or three! New specs can set the tone for the new wardrobe and is an essential...
Jazz up your Frame Board with New Fall Eyewear Trends!
This season is spectacular for eyewear fashion and a prime time to infuse new energy into your frame board offerings. Has your frame board been repetitive through the last year? Have you been hesitant to invest in new boutique collections? Sometimes, looking at the...
Cool shades for a bright future
Hello Eyewear Fashionistas! Let’s face it…. Sunglasses can accelerate your client’s total image from 0 to 100 in less than 3 seconds! As we soak up the sun’s rays and focus on fast tracking our business for the remainder of year, let’s look toward styling our peeps...
Hi
I’m Wendy
I started my business by combining my love of people and fashion with my optical training to launch a fun, personalized and one-of-a-kind eyewear styling service in Toronto, Canada.
I have a unique skillset, 32 years as a Registered Optician and 24 years as an Image Consultant. I bring clothing styling, accessories, colour and the optical side. I understand the challenges of running a dispensary as well as sustaining a profitable business and I share that knowledge with you.