by Wendy Buchanan | Mar 18, 2025 | eyewear, eyewear styling, eyewear styling tips, spec styling
Many of us shy away from colorful eyewear because we worry that they won’t match every outfit. But, here’s the thing – Most of us already dress within a palette of colors we love and that flatter us. When we know that color palette, it helps us...
by Wendy Buchanan | Jun 1, 2023 | eyewear styling, eyewear styling tips, spec styling, Uncategorized
Increase Capture Rate with an Intentional Frame Board You spend time attracting patients, providing the best eye care, building relationships but without an attractive eyewear selection, your patients walk down the street and spend their money. Your...
by Wendy Buchanan | Feb 2, 2023 | eyewear styling, eyewear styling tips, spec styling, Uncategorized
Do you get excited finding the right style of frames for your individual clients, or have you lost a wee bit of your passion for fitting eyeglasses? Twenty-five years ago, I was bored with the repetition of fitting the same frames over and over and had decided I...
by Wendy Buchanan | Jan 5, 2023 | eyewear styling, glasses, spec styling, Uncategorized
How Can an Eyewear Styling Sales Strategy Grow Your Practice? Incorporating a systematic and consistent Eyewear Styling Experience in your practice is a proven strategy to attract high ticket clients, differentiate your practice and increase your bottom-line profit...
by Wendy Buchanan | Dec 1, 2022 | eyewear, eyewear styling, spec styling, Uncategorized
The holidays are fast approaching and with the anticipation of celebratory parties both in-person and online, eyewear styling cannot help but take its place at the top of the fashion line up! It is time to excel at your Style Game and make the offer for a 2nd or a 3rd...
by Wendy Buchanan | Nov 3, 2022 | be spectacular, eyewear styling, eyewear styling tips, spec styling, Uncategorized
Well, the good old sales statistics and our experience tell us that only 10% of people buy more than one pair of glasses at a time. This low number may suggest that functionality is not compelling enough to inspire clients to invest in many pairs of eyewear. Fashion,...
