A change in season means a change in wardrobe and, for most women, a few new additions to their closet. The seasonal change should also include a fresh new pair of eyewear, perhaps two or three! New specs can set the tone for the new wardrobe and is an essential...
This season is spectacular for eyewear fashion and a prime time to infuse new energy into your frame board offerings. Has your frame board been repetitive through the last year? Have you been hesitant to invest in new boutique collections? Sometimes, looking at the...
Hello Eyewear Fashionistas! Let’s face it…. Sunglasses can accelerate your client’s total image from 0 to 100 in less than 3 seconds! As we soak up the sun’s rays and focus on fast tracking our business for the remainder of year, let’s look toward styling our peeps...
Wendy Buchanan had successfully leveraged her opticianry and image consultancy qualifications into a successful mobile dispensing business. She would visit clients at their homes or offices, diagnose their style type and dispense unique independent eyewear frames,...
