In my first few years building my mobile eyewear boutique, it was rare that someone would ask or even want a 2nd pair of glasses, or even consider investing in 2 or 3 pairs. The functionality of good vision did not inspire my clients to spend their hard-earned cash. ...
My Vision Show, has announced the “Be the Face of Your Brand” Live Stream Event on December 6th at 7 PM (EST) will feature Wendy Buchanan, Optician and Image Consultant and a regular fashion eyewear contributor to Optik Magazine and Brand Ambassador for IMAGINEM....
In the August-September issue of Optik Magazine, I talk about eyewear styling and using Spec Styles to help accent your clients’ fall and winter wardrobes. Read more at optiknow.ca.
Wendy Buchanan had successfully leveraged her opticianry and image consultancy qualifications into a successful mobile dispensing business. She would visit clients at their homes or offices, diagnose their style type and dispense unique independent eyewear frames,...
In the June-July issue of Optik Magazine, I discuss how sunglasses can accelerate a client’s total image from 0 to 100 in less than 3 seconds! I explain how to style your clients with shades that are “swoon worthy”. Check out the rest of the article at...
I describe how my business came to be and why I chose to be an expert in eyewear styling in the April-May issue of Optik Magazine. Read the magazine here.
