Be Spectacular
  • Home
  • Be Spectacular
  • Be Spectacular for Image Consultants
  • Be Spectacular for Opticians Course Details
  • Be Spectacular Landing Page
  • Be Spectacular™ Eyewear Styling System For Optical Professionals
  • Eyewear Stylist Resource
  • foureyedfashionista
  • I’m an Optician
  • News & Updates
  • Terms and Conditions
  • Welcome Image Consultants!
  • Welcome Optical Professionals!
  • be spectacular
  • eyewear
  • eyewear styling
  • eyewear styling tips
  • glasses
  • spec styling
  • styling sunglasses
  • Uncategorized
  • virtual eyestyling
Select Page
Do you have Shelf Appeal? 

Do you have Shelf Appeal? 

by Wendy Buchanan | Jun 1, 2023 | eyewear styling, eyewear styling tips, spec styling, Uncategorized

Increase Capture Rate with an Intentional Frame Board You spend time attracting patients, providing the best eye care, building relationships but without an attractive eyewear selection, your patients walk down the street and spend their money.   Your...
Eye Styling for Success

Eye Styling for Success

by Wendy Buchanan | Feb 2, 2023 | eyewear styling, eyewear styling tips, spec styling, Uncategorized

Do you get excited finding the right style of frames for your individual clients, or have you lost a wee bit of your passion for fitting eyeglasses? Twenty-five years ago, I was bored with the repetition of fitting the same frames over and over and had decided I...
Create Fanatical Fashion Fans!

Create Fanatical Fashion Fans!

by Wendy Buchanan | Nov 3, 2022 | be spectacular, eyewear styling, eyewear styling tips, spec styling, Uncategorized

Well, the good old sales statistics and our experience tell us that only 10% of people buy more than one pair of glasses at a time. This low number may suggest that functionality is not compelling enough to inspire clients to invest in many pairs of eyewear. Fashion,...
Fall AccessorEYEZing for Women

Fall AccessorEYEZing for Women

by Wendy Buchanan | Oct 4, 2022 | eyewear, eyewear styling, eyewear styling tips, glasses

A change in season means a change in wardrobe and, for most women, a few new additions to their closet. The seasonal change should also include a fresh new pair of eyewear, perhaps two or three! New specs can set the tone for the new wardrobe and is an essential...
Cool shades for a bright future

Cool shades for a bright future

by Wendy Buchanan | Jul 27, 2022 | eyewear, eyewear styling, eyewear styling tips, glasses, styling sunglasses

Hello Eyewear Fashionistas! Let’s face it…. Sunglasses can accelerate your client’s total image from 0 to 100 in less than 3 seconds! As we soak up the sun’s rays and focus on fast tracking our business for the remainder of year, let’s look toward styling our peeps...
Eyewear Styling to enhance the Power of Individuality!

Eyewear Styling to enhance the Power of Individuality!

by Wendy Buchanan | Dec 16, 2020 | be spectacular, eyewear, eyewear styling, eyewear styling tips, spec styling, virtual eyestyling

In my first few years building my mobile eyewear boutique, it was rare that someone would ask or even want a 2nd pair of glasses, or even consider investing in 2 or 3 pairs.  The functionality of good vision did not inspire my clients to spend their hard-earned cash. ...
« Older Entries