by Wendy Buchanan | May 1, 2023 | be spectacular
How can your team attract your ideal clients and style multi pairs! First Impressions Your team can be powerful in representing your business brand, and these all-important people are your calling card and first point of contact in your practice. We do...
by Wendy Buchanan | Nov 3, 2022 | be spectacular, eyewear styling, eyewear styling tips, spec styling, Uncategorized
Well, the good old sales statistics and our experience tell us that only 10% of people buy more than one pair of glasses at a time. This low number may suggest that functionality is not compelling enough to inspire clients to invest in many pairs of eyewear. Fashion,...
by Wendy Buchanan | Dec 16, 2020 | be spectacular, eyewear, eyewear styling, eyewear styling tips, spec styling, virtual eyestyling
In my first few years building my mobile eyewear boutique, it was rare that someone would ask or even want a 2nd pair of glasses, or even consider investing in 2 or 3 pairs. The functionality of good vision did not inspire my clients to spend their hard-earned cash. ...
