Ready. SPEC. Go!

Yes! Sign me up!

Click here to start the process of transforming your clients
total look with new eyewear – Just $997 Cdn  (appx. $697 US)

3 Steps to Magnify your Profits

with Eyewear Consultations!

The complete training system and tools for you to stand out from your competition, increase referral business and magnify your profits offering your clients a personal eyewear consultation.

It is not only the compliment; it is the conversation that starts around eyewear. This Be Spectacular system will give you the expertise to create an Elite Client Experience that will have your clients looking good and talking about YOU whenever the conversation of eyewear starts. This may be at the office, at a dinner party or even in the line ups at the airport.

The optical savvy and credibility you gain from the Be Spectacular system will raise your level of expertise around eyewear and give you credibility with your local Opticians. This relationship allows for a secondary revenue stream by developing a strategic alliance that is Win/Win.

Not only will your clients be thrilled and referring business to you, you will now gain referrals
from your local Optician for your other Image Services.

profile image of Dawn Niece Gouy

I have been in the Image business for 2 years and The Be Spectacular™ system has helped me break down barriers at networking events like no other tool in the Image Industry.

In fact, the response to eyewear has been so positive that I was compelled to change my introductory presentations from “Business Capsule Dressing” to “Accessorizing with Eyewear”. I have never worked with Men and I now have men approaching me for Eyewear Consultations. Wendy’s system has my clients talking about me and referring their friends to me. One client was so excited that she blogged about my services to her entire network.

The Be Spectacular™ method of selecting new glasses was an eye-opener for me! (Pun intended.) My consultant, Dawn started with the “What is your Spec Style?” questionnaire and held my hand (figuratively) while we shopped. I am thrilled with my new glasses! It’s always a great confidence booster to know you look your best. As a professional organizer I couldn’t help but blog about my experience: Be Spectacular™: The Organized Way to Select New Eyewear

– Dawn Nieto Gouy
Essential Style

Ready. SPEC. Go!
Yes! Sign me up!

Click here to start the process of transforming your clients
total look with new eyewear – Just $997 Cdn  (appx. $697 US)

Are you at the point in your business to market yourself as the Eyewear Expert in your neighborhood?
Would you like your name to be top of mind with your clients?
Are you ready to attract more of your ideal clients?

This system will propel your business and expose you to a whole new market giving you the tools you need to:

  • Host Eyewear Workshops
  • Offer Personal Eyewear Consultations
  • Build strategic alliances with Opticians and Optometrists
  • Create Elite Client Experiences
  • Market your name and business as the “go to” Eyewear Expert

When they LOOK good,

The Be Spectacular™ program includes:

  • Complete manual outlining the 3 Step Process for a successful Eyewear Consult and how-to create that Elite Client Experience.

  • Master Files for 5 Spec Style cards*

  • Master Files for Client Package Folder*

  • Master Files for Face Shape Assessors*

  • (*Recommend to have these files professionally printed for your Eyewear Consults.)

  • Powerful and professional 39-page PowerPoint presentation

  • Master Files for 5 Face Shape cards*

  • Master Files for Top 10 Spec Shopping Guide*

This complete program contains all the tools you need to market yourself as the Eyewear Expert and grow your business for only
$997 Cdn  (appx. $697 US).

This is what you will get

This system is for you if:

  1. You are ready to expand your image expertise and increase your income.
  2. You wish your clients would talk about YOU and send you a steady stream of referrals.
  3. You would like new prospects pursuing you and initiating conversations with you.

Are you ready to Boost your Image Consulting business?

With 3 out of 4 people in need of prescription eyewear, your Eyewear Consultation service will open you up to a huge new market. Eyewear consumers tell me they are:


  1. Frustrated trying to find the perfect style of eyeglasses.
  2. Tired of wasting hours online trying to determine their face shape and then the perfect frame shape.
  3. Pained spending big bucks and not loving their eyewear.

AICI Image Consultant? Great News for You!

This on-line training program is an Accredited Program and has been approved for .5 AICI CEU’s with the Association of Image Consultants International.

Upon completion of the on-line program and completion of the Participant Evaluation form, you will receive .5 CEU’s. Please email completed Participant Evaluation form to to receive your credits.

Please note that this course is a training approved by the Association of Image Consultants International (AICI). Certification, earned through the trainer upon completion of this course, is entirely independent from AICI’s professional certification programs. (If you wish to pursue AICI Certification, please refer to AICI’s website at

Katherine Lazaruk, AICI CIP

I have been using Wendy Buchanan’s Be Spectacular training materials for eyewear consultations since the beginning of my business for myself and for clients; as an avid consumer of eyewear as accessory, I teach clients to enjoy having more than one pair to suit their mood where it’s appropriate and to have one pair that works for multiple occasions if they are more conservative. The cost of her program has been covered many times over by being able to provide detailed eyewear consultations to individual clients and groups.

– Katherine Lazaruk, AICI CIP
ICU Image Consulting

Ready. SPEC. Go!

Yes! Sign me up!

Click here to start the process of transforming your clients
total look with new eyewear – Just $997 Cdn  (appx. $697 US)

Wendy Buchanan Profile image

About Wendy
course creator

In 1997, after a 10 year Optician career, Wendy Buchanan retired from the traditional brick and mortar Optical shop to embark on creating a new optical service and a new life.

Training as an Image Consultant, Wendy combined her passion for people and love of the image world with her experienced and solid Optical training to launch Perceptions Eyewear; a one-of-a-kind mobile eyewear boutique™.

As Perceptions Eyewear celebrates 20 years of serving the be-spectacled clients in both Toronto and Ottawa, Wendy creates new again and working globally brings forth her energy and passion to evolve and share her Be Spectacular™ training program with her elite colleagues.

The Be Spectacular program is designed for Opticians and Image Consultants to help them grow their businesses with elite eyewear consultations dedicated to enhancing their clients’ appearance with a wardrobe of eyewear.

Ready. SPEC. Go!

Yes! Sign me up!

Click here to start the process of transforming your clients
total look with new eyewear – Just $997 Cdn  (appx. $697 US)

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